Vera Neumann was an unlikely revolutionary–her tiny five-foot-tall frame typically dressed in mod tunics and a bold scarf and armed with a quick wit but a shy demeanor. But Vera, the innovator of cross-licensing, was the most successful female entrepreneur of her time and created the first true lifestyle brand.
In her 1960s and ’70s prime, Vera Neumann made millions as a creator of bold floral and abstract patterns. Her scarves were showcased in over 20,000 fine stores around the world. Her home and sleek showrooms were designed by architect Marcel Breuer. Her winsome design of a ladybug served as her logo on a wide line of textiles, scarves, wallpapers and assorted housewares—all brightly colored and signed with a simple, resounding signature: Vera.
Her look appealed to many—from Marilyn Monroe, photographed behind a sheer Vera scarf at her last photo shoot in 1962, to Jane Fonda draped in a Vera bath towel, to Sally Draper, who slept on Vera bed sheets in the fictional realm of Mad Men.
Susan Seid has been involved with the Vera brand since 2003, when she first came across Vera’s designs and original artwork at a company that then owned the brand. Two years later she purchased the Vera assets with the mission to revitalize the brand. In 2010, her book, Vera – The Art and Life of an Icon was published, further expanding the public’s appreciation of Vera Neumann’s artistry. Having since sold the brand, Susan still owns much of the original artwork that Vera created for each of her product designs. Vera’s work can be found in the collections of New York’s Metropolitan Museum of Art as well as the Museum of Modern Art (MoMA).
A moderated conversation will follow Susan’s presentation, with fashion designer and Vera enthusiast Trina Turk, Elissa Auther, PhD, Chief Curator and Deputy Director of Curatorial Affairs, Museum of Arts and Design/NYC and Alexander Gray, Vera collector, owner and principal of Alexander Gray Associates/NYC.
Things to Know
This event is for all ages.
Local covid restrictions in effect at the time of the presentation will be respected.
Ample free public parking is available in the multi-level public garage across from the Palm Springs Art Museum.
The entrance to the Annenberg Theater is located behind the Annenberg Theater Box Office, adjacent to the Palm Springs Art Museum's North Parking Lot.
Handicap parking is available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.
Event Check-in Location
Annenberg Theater, Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
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